Meet The Staff


As Young Harris Water Sports’ President and Chief Executive Officer, Lance is responsible for overseeing all day-to-day-operations of the company, as well as controlling all aspects of the company’s overall direction and strategy. He started Y.H.W.S in 2002 while simultaneously acting as Sports Medicine Director and Head Athletic Trainer at Young Harris College. In 2009 Lance took Young Harris Water Sports on full time and it has grown tremendously. It is his dedication to quality and customer service that has made YHWS the number one boat rental company in Georgia.

Lance holds a Bachelor’s degree in Science from Eastern Washington and a Master’s degree in Science from Marshall University.

DUSTIN BURCH – Vice President

As Young Harris Water Sports’ Vice President, Dustin is responsible for assisting in overseeing all day-to-day-operations of the company, as well as facilitating the company’s delivery operation and on-site watercraft rental locations.

Dustin joined Y.H.W.S in 2009 and has since assisted in growing the company into an emerging industry leader in the Southeast. He holds a Bachelor of Science in Education degree from the University of Georgia. As always, Go Dawgs!

JACOB BENOFF – Regional Director : Central Georgia

Prior to arriving at Young Harris Water Sports Jacob has spent over 16 years in the travel and tourism industry holding a variety of leadership positions at Hyatt Hotels, Drury Hotels, IHG, and Best Western. He has served as a guest speaker for several convention and visitors bureaus and has been the recipient of several industry leading awards.

Jacob is responsible for managing and overseeing all operations and company development for our southern locations including: the Ritz-Carlton Reynolds at Lake Oconee, Boat House Marina at Harbor Club, 44 Bridge, as well as Reynolds at Lake Oconee’s Marinas locations: Lake Club and Linger Longer.

JARON MULLINS – General Manager : Reynolds, Lake Oconee Locations

Jaron has spent over 8 years managing all day-to-day operations of youth sports programs through the YMCA in Savannah and Georgia’s Piedmont Branches. This includes 2 years’ experience as a Sports Director managing 1500 youth and 100 volunteers over the course of a year. Day-to-day operations include: creating rosters, scheduling and providing excellent customer service.

Jaron oversees all aspects of the Reynolds, Lake Oconee locations including The Ritz-Carlton Reynolds, Lake Oconee, Linger Longer Marina, and Lake Club Marina. His responsibilities include but are not limited to: maintaining customer relationships, responding to inquiries, upkeep of water craft, and acting as a liaison between Reynolds/The Ritz-Carlton and upper management of Young Harris Water Sports. His mission is to deliver the very best water craft with the very best customer service to all guests of the community/resort.

DEBORAH RUSSELL – Office Administrator : YHWS Dealership, Young Harris, Ga

As Young Harris Water Sports’ Office Administrator, Deborah is responsible for activities including but not limited to office administration, accounts payable and accounts receivable, human resources, marketing, customer service and the day-to-day activities of the Dealership.

LORI BOYER – Manager : 44 Bridge, Lake Oconee Location

Lori comes to Young Harris Water Sports with over 20 years of boating and tourism experience serving in a variety of leadership roles with IHG, Hilton, Independent Hotels, Honda, Kawasaki, and Bombardier.

As Young Harris Water Sports’ manager of the 44 Bridge location, Lori is responsible for all aspects of its operation including but not limited to: water craft rental, customer relations, wake shop, and Central Georgia reservation/call center. Lori is a graduate of Georgia College & State University with a degree in business administration